Business Sponsorship FAQs

What is the Trail of Magic?

It’s a month-long, citywide celebration featuring the whimsical creations of Dolores Dragan, displayed in shopfronts and community spaces throughout Lambertville. Instead of being limited to her home, her art will now be part of a walkable trail for everyone to enjoy.

Who is organizing this event?

The Lambertville Creative Arts Fund, in partnership with Dolores and Ed Dragan and local volunteers.

When does it take place?

Installations will be in place on October 1st and remain throughout the month of October. The trail is free, self-guided, and open to all ages — drawing residents, visitors, and tourists into our business district all month long.

How do businesses participate?

Local businesses can participate at various sponsorship levels both with and without hosting a sculpture in a store window. Sponsorships also help cover installation, promotion, insurance, and event production costs. All sponsors will be recognized in our marketing materials.

What is the cost to participate?

Sponsorship levels vary and are all outlined on this sponsorship form and on our website. Would you like me to review them with you now?

How will my business be recognized?

Businesses will be highlighted in event promotions and acknowledged on the Lambertville Creative Arts Fund website and social media. Higher-level sponsors will receive additional visibility. Those with art installations will appear on the Trail of Magic map.

What are the benefits of sponsorship?
  • Foot traffic & visibility:Your storefront becomes a stop on the official Trail of Magic map, drawing residents and visitors who will be exploring all month.
  • Promotion:Your business will be featured in event marketing, the map, social media, and the Lambertville Creative Arts Fund website.
  • Community goodwill:Participation shows that your business supports the arts, traditions, and spirit of Lambertville — something locals and visitors value. Association with a beloved Lambertville tradition that draws regional attention and keeps Dolores’s magic alive for future generations.
  • Extended exposure:Unlike a one-day event, your sponsorship lasts the entire month of October.
What if my store doesn’t have a window?

You can still participate through a financial contribution, or by helping spread the word. Community partners without storefronts are just as important to the success of this event.

How do I sign up?

Fill out the Sponsor Form located on our Become a Sponsor Page!